Overview
Alpine Indoor Climbing is a popular rock climbing gym on the Gold Coast, offering a range of climbing challenges and fitness programs for climbers of all levels. Brockman Media was hired to create a suite of videos that would inform, educate, and inspire new and prospective members. This included safety videos for new members, a video ad for a live shopping center billboard, and engaging content designed to encourage sign-ups for the gym.
Scope of Work
- Safety Videos for New Members – Created clear, concise, and informative videos to educate new climbers on gym safety protocols, equipment use, and proper techniques.
- Video Ad for Live Billboard – Produced a dynamic, eye-catching video ad optimized for a live billboard in a shopping center to attract walk-in customers and promote the gym.
- Beginner’s How-to Guide – Filmed a beginner’s guide to rock climbing, covering the basics of climbing techniques, gym etiquette, and how to get started at Alpine Indoor Climbing.
- Sign-up Video Ad – Developed a motivational ad designed to encourage viewers to sign up for memberships, highlighting the gym’s features, community, and climbing experience.
Results
- Improved member onboarding through clear and engaging safety content, ensuring a safe and positive experience for all new members.
- Increased exposure through the live billboard video ad, reaching potential clients in a high-traffic area and raising brand awareness.
- Boosted membership sign-ups with an inspiring, action-oriented ad that communicated the benefits of joining Alpine Indoor Climbing.
- Enhanced gym culture and education with a series of videos designed to inform and inspire new climbers and ensure they feel confident and welcome.
This content campaign helped Alpine Indoor Climbing connect with a wider audience, increase sign-ups, and ensure a positive and safe experience for new and existing members.
