Overview
Lure Us In is a fishing brand specializing in patented fishing rigs designed to effectively target pelagic fish species. Initially a startup generating around $3k per month, Lure Us In approached Brockman Media to handle their entire digital marketing strategy and content creation. Our goal was to launch the brand, establish a strong online presence, and create a consistent stream of content to boost engagement, build brand awareness, and scale revenue. Over the course of just four months, we successfully grew their revenue from $3k per month to $120k per month.
Scope of Work
- Brand Launch & Digital Marketing Management – Created and executed a comprehensive digital marketing strategy from scratch, focusing on brand awareness, product education, and audience growth.
- Ambassadorship Program – Developed an ambassadorship program featuring key influencers and fishing enthusiasts to generate content, promote the brand, and provide credibility.
- High-Level Photo & Video Production – Produced high-quality, engaging content, including product demos, lifestyle videos, tutorials, and fishing content, to resonate with the target audience.
- Optimized Video Ads – Created video ads optimized for various platforms (social media, YouTube, digital advertising) to drive conversions and brand recognition.
- Social Media Content – Developed a content strategy across Facebook, Instagram, and other channels, incorporating UGC, product highlights, and engaging posts to build a community.
- E-commerce Strategy – Implemented e-commerce strategies to convert traffic into sales, including retargeting campaigns and strategic landing pages.
Results
- Revenue Growth – Scaled Lure Us In’s revenue from $3k per month to $120k per month within four months through effective content marketing, advertising, and ambassador partnerships.
- Increased Brand Awareness – Positioned Lure Us In as a leading brand in the fishing industry with a strong, consistent digital presence, leading to increased product visibility and customer loyalty.
- Successful Ambassadorship Program – The ambassadorship program helped build trust and credibility, with ambassadors sharing real-world use of the brand’s products and connecting with a wider audience.
- Boosted Engagement & Conversions – Video ads and high-level content significantly improved engagement rates, leading to more website traffic and higher conversion rates.
- Stronger Online Community – Built a loyal online community of fishing enthusiasts, increasing user-generated content and brand advocacy.
Lure Us In’s success story is a testament to the power of a well-executed digital marketing strategy, high-quality content, and strategic partnerships. Through our efforts, the brand not only launched successfully but became a leader in the fishing industry.
