Overview
Salt is a premium wetsuit brand tailored for freedivers, spearfishermen, and surfers, providing high-performance gear designed for the ocean’s toughest conditions. To showcase the brand’s versatility and connect with their target audience, Brockman Media embarked on an immersive three-week sailing, surfing, and diving expedition to Lord Howe Island, capturing the adventure in its entirety.
Scope of Work
- Expedition Content Capture – Documented the full journey, highlighting Salt wetsuits in action across freediving, spearfishing, and surfing environments.
- YouTube Adventure Video – Produced a long-form cinematic video capturing the spirit of exploration, endurance, and the raw beauty of the trip.
- Brand Awareness Video Ad – Created an engaging ad showcasing the durability and performance of Salt wetsuits in real-world conditions.
- Lifestyle Photography Package – Delivered high-end imagery featuring Salt wetsuits in action, ideal for use across social media, website, and marketing materials.
Results
- Delivered a visually stunning YouTube documentary, immersing viewers in the Salt experience.
- Strengthened brand storytelling and authenticity through real-world adventure content.
- Increased brand awareness and engagement, solidifying Salt’s reputation in the freediving and surf community.
- Provided a high-quality content library for ongoing marketing and promotional use.
This project reinforced Salt’s identity as a go-to wetsuit brand for ocean adventurers, bringing the brand to life through real-world action and storytelling.
