Overview
Salty Captain is a premium ocean-inspired e-commerce brand specializing in products designed for fishing, boating, and outdoor adventures. As the primary fishing sponsor of our sailing, surfing, and fishing expedition to Lord Howe Island, Salty Captain partnered with Brockman Media to create an immersive content campaign that captured the brand’s spirit of adventure and connection to the ocean.
Scope of Work
- Long-Form YouTube Documentary – Produced an engaging and cinematic video capturing the full journey, showcasing Salty Captain’s products in action.
- Testimonial Videos – Created authentic testimonials highlighting the quality and performance of Salty Captain’s products in real-world conditions.
- Unboxing Videos – Delivered engaging unboxing content to showcase product features and first impressions.
- Lifestyle Photography – Captured high-end imagery of Salty Captain’s products integrated into the adventure, perfect for website, social media, and marketing use.
Results
- Strengthened brand storytelling by aligning Salty Captain with an exhilarating ocean expedition.
- Increased brand awareness and engagement through long-form content and strategic social media assets.
- Created a versatile content library for multi-platform use, including product marketing, website visuals, and social media campaigns.
- Reinforced Salty Captain’s identity as a go-to brand for fishing, boating, and ocean enthusiasts.
This collaboration positioned Salty Captain at the heart of an epic adventure, connecting the brand with its core audience through authentic, high-impact content.
