Overview
Seafood Industry Australia (SIA) is the national peak body representing Australia’s seafood industry, advocating for the interests of wild-catch, aquaculture, and post-harvest sectors. Tasked with capturing the real stories of Australian fishermen, Brockman Media developed a powerful content campaign highlighting mental health, safety, and overall well-being within the industry. This initiative not only supported individuals but also reinforced the strength and importance of the Australian seafood sector.
Scope of Work
- High-End Documentary Production – Captured raw and authentic stories from local fishermen along the East Coast of Australia.
- Long-Form Content – Produced in-depth video content for multi-platform distribution, providing insight into the challenges and resilience of the industry.
- Short-Form Social Media Content – Created impactful, shareable content to spread awareness and drive engagement on social platforms.
- Industry Promotion – Developed content that not only addressed mental health and safety but also highlighted the value and sustainability of Australia’s seafood industry.
Results
- Delivered a compelling, human-centered campaign that resonated with both industry professionals and the wider public.
- Increased awareness and engagement around mental health and safety in the fishing sector.
- Strengthened industry pride and public support through storytelling.
- Provided SIA with a diverse content library for continued advocacy and promotional efforts.
Through this campaign, SIA was able to shine a light on the hardworking individuals behind Australia’s seafood industry, bringing their voices to the forefront while reinforcing the industry’s national significance.
