Overview
Shade Eyewear is a premium eco-friendly sunglasses brand committed to ocean conservation, supporting Sea Shepherd Australia and broader marine well-being initiatives. To strengthen their market presence and drive sales, Brockman Media developed a strategic content and marketing campaign focused on brand awareness, product storytelling, and digital engagement.
Scope of Work
- Sales-Driven Content Creation – Produced high-quality video and photo assets to elevate the brand’s digital presence and boost conversions.
- Website Product Photography & Videography – Captured premium product visuals to enhance Shade Eyewear’s online store.
- Social Media Content Strategy – Developed engaging short-form video and lifestyle content to connect with eco-conscious consumers.
- Small-Scale Digital Marketing System – Implemented a targeted online marketing strategy to drive traffic and increase brand recognition.
Results
- Strengthened brand identity through compelling content and storytelling.
- Increased online engagement and customer interest in eco-friendly eyewear.
- Delivered high-quality visual assets for long-term use across web and social platforms.
- Helped position Shade Eyewear as a leading sustainable eyewear brand in Australia.
This campaign not only boosted Shade Eyewear’s sales but also reinforced its mission of ocean conservation, creating a meaningful connection with environmentally-conscious consumers.
