Overview
The Phat Packers is a premium backpackers hostel located in the heart of Hakuba, Japan, offering an exceptional stay for adventure seekers, skiers, and travelers. Brockman Media was flown over to Japan to capture high-quality website and social media content, showcasing the unique atmosphere, world-class facilities, and adventure-filled experiences that guests can enjoy in Hakuba.
Scope of Work
- Website Content Creation – Captured stunning photography and video footage of The Phat Packers’ facilities, surrounding landscapes, and guest experiences for use on the brand’s website.
- Social Media Content – Produced dynamic content designed to boost engagement on social platforms, featuring the hostel’s vibrant vibe and scenic location in Hakuba.
- Lifestyle Photography & Videography – Created visual assets that highlight the hostel’s premium offerings, capturing the lifestyle and community feel that makes The Phat Packers a unique destination for backpackers and adventurers.
- Guest Testimonials & Experience Highlights – Filmed authentic testimonials from guests, showcasing the welcoming atmosphere and memorable experiences at The Phat Packers.
Results
- Enhanced brand appeal through high-quality content that reflects the unique character and value of The Phat Packers hostel.
- Increased engagement across social media platforms, highlighting the beauty of Hakuba and the vibrant community atmosphere.
- Stronger website visuals that better represent the premium nature of The Phat Packers, attracting more potential guests.
- Boosted bookings and awareness among adventure travelers, positioning The Phat Packers as a top choice in Hakuba.
Through this content campaign, The Phat Packers strengthened its digital presence, showcasing its value as a premium yet welcoming backpackers’ destination in one of Japan’s most popular adventure spots.
