Overview
Trail Trips and Events is an adventure-driven company that hosts trail running events in and around the Gold Coast and its hinterland, connecting outdoor enthusiasts with nature through curated, immersive experiences. Brockman Media partnered with Trail Trips to boost booking rates and build brand awareness by creating engaging, location-based content designed to showcase the beauty of the region and the thrill of their events.
Scope of Work
- Event Marketing Campaigns – Developed targeted content to promote upcoming events, showcasing the unique landscapes and trail challenges that participants can expect.
- Brand Awareness Content – Created captivating visuals and video content to build recognition and establish Trail Trips as the go-to trail running event organizer.
- On-Location Photography and Videography – Captured dynamic imagery and high-energy videos of trail runners in the stunning Gold Coast hinterland, emphasizing the adventurous spirit of the events.
- Social Media Strategy – Produced engaging short-form videos, reels, and posts to increase social media following and drive event bookings.
Results
- Increased brand visibility by showcasing the beauty and excitement of Trail Trips’ events.
- Boosted event bookings through strategic, location-based marketing content.
- Created a library of engaging content for ongoing promotion of events and social media presence.
- Strengthened Trail Trips’ position as a leading trail running event organizer on the Gold Coast.
Through this campaign, Trail Trips and Events successfully connected with adventure seekers and nature lovers, driving engagement and participation in their trail running events.
